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BD Rowa asked the Germans: "What do you think of individual pouches?"

19.05.2021
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Read time 3 minutes
Medication Safety
Tomorrow's Topics
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Survey with 750 subjects - great potential

At the beginning of 2021, as part of a market research project in Germany, 750 test persons from the target groups of senior citizens, the chronically ill and family caregivers were asked about the benefits of individual medication packages1. The results show that this service is seen as a strong added value and that the respondents are willing to pay for this extra service.

Chronically ill patients want more convenience

While independence and easy-to-use packaging are important for older respondents (55+), the group of younger chronically ill patients (40+) also want more convenience through individual medication packaging. The time-consuming unpacking and sorting of medications matters to 43% of respondents in this group, and the issue of time management is also a major concern – 46% feel that the time required to take medications is very high.

Even more important to the respondents, however, are the issues of safety (96%) and control (91%) when taking medication. Accordingly, a quarter of this target group would also be willing to pay €5 a week for the service of individual medication pouches (answer very likely to rather likely).

Relatives who provide care are concerned about the timing of intake

80 percent of the approximately 4 million people in need of care in Germany are cared for at home2 and receive their medication from relatives. They are therefore responsible for ensuring that the correct dosage is taken at the right time. The greatest concern here is medication safety and control, but also the right time to take the medication. Automatic medication packaging can reduce the error rate in the preparation of medications by a factor of 20,0003.

Since the vast majority of family caregivers are not specialists, communication with their pharmacy and the physician providing care is very important for almost two-thirds. There is also a high willingness in this target group to pay for the service of patient-specific pouch packs (35% are willing to pay up to 15€/week).

Medication Safety
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