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This policy furnishes the guidelines of Becton Dickinson Rowa Germany GmbH (“BD”), Rowastrasse -53539 Kelberg, on the use of cookies and, together with the terms and conditions of use, sets out the basic BD principles relating to the handling of personal data which are collected, processed and used when the BD website (“the Website”) is visited. BD respects the privacy of its online visitors.

BD takes data protection very seriously and always makes every effort to collect and use all personal data in accordance with the data protection law applicable at the time. By using the Website or registering on the same, users consent to the following data protection terms. If users do not agree with the data protection terms, they must discontinue use of the Website or not register on the same.

When the Website and its sub-sections are used, BD collects personal data at various points. In this Privacy Policy, we aim to explain to users which data are required and how users can gain extra benefits by providing additional data voluntarily.

General information
Users can also use the Website without registration or log-in. However, some sections of the Website, such as the customer portal, require prior registration.

While users are visiting the Website, the Web server collects general technical information for operation of the programme, in particular relating to the user’s software and hardware , the computer’s IP address, the Web pages the user has visited and the time and length of such visits. This data has no personal reference to the user. There is no linking of the collected data to any registration data.


Like many other companies, we use the “cookie” technology, with which our servers deposit special codes on the user’s end device. This data helps us to ascertain the total number of visitors to our Website on an ongoing basis and to establish the types of internet browser (e. g. Mozilla Firefox or Internet Explorer) and operating system (e.g. Windows or MacIntosh) of these users. With the help of this data, we are able to further optimise your online visits to our Website. Under no circumstances will we assign this data to our visitors and thus establish their identity or allot the data by cross-reference to the personal data supplied voluntarily on or via our Website. If you do not want to accept any cookies, please activate the appropriate setting in your browser for the rejection of cookies. However, if this setting is activated, you may not be able to access certain sections of our Website. By continuing to use our Website, you consent to the use of cookies. If you have agreed to the use of cookies, they are sent to your Web browser and stored on your end device. If you would like to remove the cookies at a later date, this can be done via the settings in your browser. However, please remember that you then may no longer be able to access certain sections of our Website.

Google Analytics
This Website uses Google Analytics, a Web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files which are stored on your computer and enable an analysis of your use of the Website. The information generated by the cookie relating to your use of this Website (including your IP address) is forwarded to a Google server in the USA and saved there. Google will use this information to evaluate your use of the Website in order to produce reports on Website activities for the Website operators and provide other services associated with Website use and internet use. Google may also possibly forward this information to third parties where required to do so by law or if third parties process this data on Google’s behalf. Under no circumstances will Google connect your IP address to other Google data. You can prevent the installation of the cookies with an appropriate setting in your browser software; however, please note that you may in this case not be able to use all the functions of this Website in full. By using this Website, you consent to the processing of the data collected about you by Google in the way described above and for the purpose already mentioned.

An objection to the collection and storage of data can be submitted at any time with effect for the future [on http://tools.google.com/dlpage/gaoptout?hl=en ]. In view of the discussion about the use of analysis tools with complete IP addresses, please note that this Website employs Google Analytics with the feature “anonymizeIp()” and thus IP addresses can only be processed in a shortened form to exclude any possibility of direct personal reference.

Please note: you can prevent Google Analytics from recording your visit. To do this, deactivate the checkbox “Record visit with Google Analytics in anonymised form?”. Your setting will be saved for the duration of your visit and taken into consideration when the next page is opened. Your setting cannot be saved for future visits, since no other data relating to your visit is saved.

You can prevent recording by Google Analytics by clicking on the following link. An opt-out cookie is set which prevents your data from being recorded in future when visiting this Website:
Deactivate Google Analytics Tracking

It should be noted that, if data are personally identifiable and disclosed directly by the user in chats, forums or other communication programmes, they may possibly be collected and used by other people.

Google remarketing/retargeting
On our Website, there is also – subject to your consent – use of so-called retargeting tags of Google Inc., 600 Amphitheatre Pkwy, Mountain View, CA 94043, USA. Retargeting tags are implemented on the Website with the help of cookies and so-called tracking bugs. When you visit our Website, a direct link is set up between your browser and the Google server via the retargeting tags. Thus Google receives the information that you have visited our Website with your end device. As a result, the end device which you are using is added to a retargeting target group list. We can use the information gained in this way for the presentation of advertisements on internet pages which you open on your end device. So, with the help of this technology, users who have already visited our internet sites and online services and have an interest in our programme can be again approached with targeted advertising on the websites of the Google partner network. Please note that we, as the operator  of the Website, are not supplied with any knowledge of the content of the data transmitted and its use by Google. Google itself states that it does not collect any personal data during this process. Further information on this subject can be found in the Google privacy policy (http://www.google.de/intl/de/p…). If you do not wish for any data being collected as part of Google remarketing/retargeting, you can activate the appropriate setting at the so-called “Google ad options”“ (http://www.google.com/settings…) and at http://www.youronlinechoices.e….

On our Website, we also use with your consent the “tracking pixel” of  Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). With the help of this pixel, the behaviour of users can be tracked after they have been forwarded to our Website by clicking on a Facebook ad. As a result, we can record the efficiency of the Facebook ads for statistical and market research purposes. For us, the data recorded in this way is anonymous, i.e. we do not see the personal data of each user. However, these data are saved and processed by Facebook, of which we notify you as far as our degree of knowledge permits. Facebook can link these data to your Facebook account and also use them for its own advertising purposes in line with Facebook’s own privacy guidelines https://www.facebook.com/about…. You can stop Facebook and its partners from posting ads. To do this, you can adjust the settings for Facebook’s ads accordingly on the following link: https://www.facebook.com/ads/w… or at http://www.youronlinechoices.e….

Personal data recorded
On or with the help of this Website, we record data which can be directly assigned to you and serve to identify you but these are only the data which you provide voluntarily. These personal data includes, for example, your name, address, telephone number and email address.

Data collection and purpose of data collection
The Website is operated by BD. BD is the data controller in relation to the personal data collected via the Website. BD undertakes to only collect personal data in accordance with legal rulings. We collect, process and use the personal data supplied in this way for specific purposes only, e.g. to answer your technical or general questions or to enable you to access the information you have requested.

Disclosure of your personal data
We may possibly forward your personal data to service providers who support us with the supply of the information and/or services to you. In addition, we may possibly forward your personal data within the BD corporate group. In this case, the headquarters of some companies in this group may be in other countries in which data protection laws apply which are different from those in the European Economic Area, so that no appropriate data protection level as defined in the European Data Protection Directive (95/46/EC) is warranted. In all such cases, we take appropriate technical and organisational measures to ensure that the protection of your personal data is guaranteed. We forward your data solely subject to conditions under which the recipients have an obligation to respect data protection and the security of your personal data. In particular, we enter into agreements about commissioned data processing required by current law, which place the service providers under an obligation to take appropriate technical and organisational measures to protect your personal data and to process said data only in accordance with our instructions and not for any other or more wide-reaching purposes.

In the event of the sale of one or more brands or part of our company to another company, we reserve the right to surrender your personal data to the new owner. In this case too, we will take the steps identified above to ensure the protection and security of your personal data.

With the exception of the cases described in this Privacy Policy or the cases required by law, we will only forward your personal data to third parties if you give your consent thereto or if you were informed of the possible forwarding of your personal data in such cases when you provided said data.

Non-personal information
All non-personal information, correspondence and materials which you transmit to this Website or send us by email is considered non-confidential. We have the right to use and reproduce this information without restriction and for every purpose. In particular, we have the right to use for every purpose the ideas, concepts, knowledge or procedures included in this information, for example for the development, manufacture and marketing of products. All information which you send to this Website must be truthful and legal and must not infringe the rights of third parties.

Using physical, technical and organisational processes, we protect your personal data from accidental, unauthorised or unlawful access, from unauthorised copying, use, processing, disclosure, amendment and transfer and from loss and destruction. Our security policy guarantees the integrity of the data which we have recorded relating to you personally and we impose strict restrictions on access to these data. Our Web servers are equipped with a high degree of security and we monitor server security on an ongoing basis to effectively prevent any breaches of security.

Access to your data and corrections
You have the right to request a copy of the data which we have recorded relating to you personally. You can also require the deletion or correction of the data relating to you or object to data storage on justified grounds. Please send an email to the address given in the imprint. We may charge a small fee for this service. We want to ensure that your personal data are always accurate and up to date. So you can request us to correct incorrect data or delete them completely at any time.

Deletion of personal data
Your personal data are only saved for as long as necessary for the purpose for which they were recorded or for as long as such action is required by law.

Amendments to this Privacy Policy
We have the right to amend this Policy at any time at our discretion. All amendments will become effective immediately when they are posted on this Website. Unless provided otherwise elsewhere, this agreement applies to this Website and our online activities only and not to our offline activities.

Other websites
Our Website contains links to other websites. This Privacy Policy applies to this Website only. So if you use a link to access other websites, please read their own privacy policies.

You will only receive marketing materials from us if you have given your consent to receiving this information. Each marketing email which we send out gives recipients the option of unsubscribing from receipt of future marketing material. You have a right to request us at any time to stop contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please notify us at the address given in the imprint.

You can reach the resposible person and privacy officer as follows:
a) Resposible person:
Becton Dickinson Rowa Germany GmbH
Dr. Torben Schüttfort
Rowastr. 1-3, 53539 Kelberg
Phone: +49 2692 92060
E-Mail: rowa@bd.com

b) Privacy officer:
Privacy Officer for EMEA & GA
EEA Data Protection Officer
BD Switzerland Sarl
Terre Bonne Park – A4
Route de Crassier 17
1262 Eysins, Switzerland
E-Mail: gdpr@bd.com


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