Digital Selling in Pharmacies
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Digital Sales Systems for Pharmacies – What Needs to be Noted?
Today, there are a wide variety of suppliers offering digital sales support for pharmacies on the market. Alongside technical and visual differences, the content and usability in particular also make the difference. In other words: What does the system offer me? Are the product images up to date? What intelligent functions are there? What ready-to-use content can I access?
Always Up to Date
The important thing is access to a database containing a large selection of up-to-date packaging images and product information. Ideally, this information should be provided directly by the pharmaceutical manufacturer and updated regularly. Find out from the supplier of your choice how often updates and new information are made available in the system.
Content – Ready to Use
There is often not much time left in day-to-day business for creating and maintaining your own content. Ready-to-use templates for your screens, e.g., for different indications or seasonal articles, and content from relevant health and lifestyle media can be a great help.
Digitalization offers excellent opportunities for automating functions and making workflows simpler for your team. The display of product recommendations and additional purchases are just a couple of the opportunities that the system offers you.
Easy to Use
Nobody likes having to complete the same task over and over again. All the screens, be it in one pharmacy or multiple branches, can be administrated from a single account. This is particularly practical for branch networks.
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What Digital Solution is Best Suited to my Pharmacy?
The portfolio of digital solutions available for pharmacies is extensive, and precisely that makes it difficult to find the right solution. Our brief guide is aimed at helping make the right choice for their pharmacy.